Join the Hunt

Leupold announced a new performance eyewear line and we turned it into a real-life nationwide scavenger hunt with the country's top outdoor, hunting, and tactical influencers. Weeks before launch, influencers led thousands of their followers into the wilderness to find custom-fabricated ammo cans containing the new eyewear. The product was in people's hands — and all over their feeds — before it ever hit shelves.

Worked alongside the Executive Creative Director to shape the look, feel, and art direction for the entire campaign. Led a team of designers through the microsite, printed invites, product catalog, and a custom-fabricated steel ammo can and modified Pelican eyewear cases built to survive actual outdoor conditions. Every detail was designed to match the Leupold brand: precise, rugged, and built for the field.