Madden Bowl 2026

At the center of Super Bowl weekend, Madden Bowl 2026 put EA SPORTS at the intersection of sports and music culture. In collaboration with Dark Matter, we built a bold visual identity and motion system from the ground up, designed to scale across live broadcast, in-venue environments, and social channels. Every touchpoint, every screen, every surface. One unified experience.

I worked directly with the EA team to shape the event's full visual system. This meant defining the look, motion language, the environmental design, and the guidelines that held it all together. I translated direction to the design teams and pitched presentations to stakeholders, guiding their teams through the execution from concept to the Chase Center in San Francisco.