Master Your Domain

Most people who want a website don't want to learn how to build one. Remixer was DreamHost's answer to that — a website builder designed for real people running real businesses, with none of the technical friction. The launch campaign put actual customers front and center, showing what they built and why it mattered. Honest, relatable, and effective enough to win a Telly Award.

Led the design team through the product discovery and development — the UX, UI, and the creative that introduced it to market. I wrote and directed the awareness campaign with a third-party creative agency, from concept through final delivery. Winning the Telly was great, but the bigger win was making something people actually needed and is still being used today.