Jace Brown
Creative Director & Brand Designer
Introduction
I've spent over 20 years helping brands figure out who they are and what they stand for. For the ones that already know, I dig into their audience to learn where their attention lives and what actually moves them — then use that insight to shape how the brand shows up. This approach isn't just from design experience. It comes from years of paying attention to people and culture, learning what connects, what falls flat, and why. I've been playing records and baseball longer than I've been designing, and all three have always been about reading the situation and responding accordingly. Whether it's on the field, the stage, or in the boardroom — the approach is the same. Identify the objective, apply the knowledge, and build an environment where the team can make it happen.
Experience
Creative Director @ DarkMatter
- Led design for interactive installations, event spaces, and stage design for EA Sports Madden Bowl 2026
- Delivered full arena branding with custom animations running on every screen throughout the Chase Center
- Managed designers and guided creative execution across multiple teams and work streams
- Directed a brand refresh for EA Play, producing a comprehensive brand style and configuration guide
Creative Director @ The Fullstack Agency
- Led rebrands and brand strategy for clients across retail, health and wellness, and finance
- Conducted brand audits, archetype development, established brand foundations, and identity systems
- Produced client podcasts and promotional campaigns across multiple industries
Associate Creative Director @ Fort West
- Turned a product launch for Leupold & Stevens into a nationwide real-life scavenger hunt
- Led rebrand of Providence Health; created and managed the broadcast video and motion library
- Shaped raw documentary footage into distinct narratives for regional TV broadcast
- Strategized and led client pitches on and off-site
Creative Director @ DreamHost
- Led a full company rebrand and produced a product design system
- Redesigned the DreamHost website and unified product and marketing under a single visual system
- Launched a website builder product (Remixer) and oversaw the design and promo campaign
- Won a Telly Award for the Remixer commercial ad campaign
Creative Director @ Dynamic Concepts
- Led a team of eight designers and developers, managed resource allocation, and pitched new business in the cloud computing and web technology space.
Associate Creative Director @ MOB Media
- Partnered with the Creative Director on brand strategy for sports and fitness clients — wrote SOWs, led discovery sessions, designed logos and packaging, and managed photoshoots.
Brand Designer & Producer @ Product Partners
- Rebranded P90X and Insanity workout programs — established art direction, designed packaging, managed photoshoots, and created motion graphics for infomercials.
Web & Motion Graphics Designer @ Play N Trade
- Designed promo emails, direct mail, and created animated advertising for game releases in partnership with Nintendo, Sega, Activision, and Disney.
Jr. Graphic & UI Designer @ Draft FCB
- Designed interfaces for Kaiser Permanente's patient portal, created a branded icon library for JetBlue's in-flight entertainment system, and designed Virgin America's passenger portal.
Notable Freelance
Official League (2022)
— Designed limited edition uniforms and merch for Portland Trail Blazers, Calgary Flames, Edmonton Oilers, Minneapolis City SC, and more.
The Portland Pickles (2022)
— Redesigned home and away uniforms and created alternative jerseys for special promotions. Worked with the in-house team on fan merch and promotional items.
GiftNow – Loop Commerce / Synchrony (2019)
— Redesigned their logo and introduced a brand guide. Created animations for the GiftNow app and designed a configuration guide in partnership with Target.
Flycon Music Conference – Eventbrite (2019)
— Created the event brand identity system and pitched concepts to the executive team. Created the marketing guide, collateral, branded merch, posters, and loyalty program.
Viewpoint – A Trimble Company (2018)
— Worked with the in-house product design and executive teams to redesign their customer web portal. Pitched design concepts to stakeholders and introduced a design system.
Timbuk2 (2017)
— Created a video series to promote a new product line. Developed the story with the in-house marketing team and directed shoots for awareness campaigns and digital lookbooks.
Education
USC Marshall School of Business — Team Leadership Development Program
Two-year executive program in human behavioral science focused on building collaborative team environments both in-house and remotely.
Academy of Art University – San Francisco, CA — BFA - Branding & New Media
The real foundation was understanding design as a discipline — its history, its standards, its purpose, the tools, the instincts, when to follow the rules and when to break them.
American Management Association – Nashville, TN — Project Management Program
A week-long workshop focused on managing projects and teams at scale — handling multiple workstreams simultaneously and monitoring risk before it becomes a problem.
Philosophy
Problem-Solving
Research, discovery, and exploration is the foundation of everything I do. And when time is tight, I'll still find a way to meet the objective, on time and under budget.
Team Leadership
I lead with empathy and build trust through accountability. I invest time in getting to know the people I work with. Their communication styles, their strengths, and what they need to succeed.
Skills & Tools
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- Figma
- Sketch
- OBS
- Ableton
- Midjourney
- Claude
- ChatGPT
- Gemini
- Keynote & PowerPoint
- Google Workspace
- Asana, Jira, Trello
- ClickUp, HubSpot
Notable Brands
- Electronic Arts
- Target
- Providence Health
- DreamHost
- Leupold & Stevens
- Timbuk2
- P90X
- NBA
- NHL
- Portland Pickles
- Eventbrite
- Kaiser Permanente
- JetBlue
- Virgin America
- Columbia Records
- Trimble