We All Deserve True Health

Providence Health needed their mission and values to actually show up in the way their brand looked and sounded. Over six months, we developed a refreshed identity, voice and tone, and the guidelines to back it all up. The work was anchored by a brand anthem — 'We All Deserve True Health' — and brought to life through a TV ad series built around real member and partner stories.

Led a team of agency creatives, designers, and brand strategists through the full rebrand. Oversaw the brand guide development, identity design, and the production of the TV ad series. Designed a 90-page digital brand style guide, a hardcover executive brand handbook, and all the motion graphics for the TV spots and digital ads that ran across the pacific northwest.