Madden Bowl 2026
Project Summary
At the center of Super Bowl weekend, Madden Bowl 2026 positioned EA SPORTS at the intersection of sports and music culture. In collaboration with Dark Matter, we developed a bold visual identity and motion system from the ground up—designed to scale across broadcast, in-venue environments, and promotional channels, creating a unified experience across every touchpoint.
My Roles
Served as Creative Director and worked directly with the EA team to shape the event’s visual system across branding, motion, and environmental design. Translated creative direction into scalable design solutions, defining layout, typography, and consistency across multiple surfaces while building presentations to align stakeholders and guide execution.
