Black Love Coffee

The Project

IDENTITY + PACKAGING + VIDEO + STORYTELLING

Black Love was a limited edition collaboration between Mestizo Coffee and music producer Peace 586 — a coffee line paired with a complimentary beat tape. Buy the coffee, scan the QR code, and listen to the album while you sip it. My job was to capture that story and make people feel it before they ever tasted a drop.

My Role

CREATIVE DIRECTION + DESIGN + PHOTOGRAPHY + PRODUCTION

Created the product identity and packaging and produced a promotional video teaser for social platforms. Shot, directed, and edited an interview with Peace 586 exploring the connection between his culture, his coffee ritual, and his music. Most of it was shot on an iPhone and turned around in a couple days.