The Icon Messenger

Timbuk2 launched the Icon Messenger bag and we created a video series to bring it to life. They had just opened a Portland store, so we brought Portland into the story by hitting the streets on foot and bike, following a creative professional looking for inspiration around town. Real locations, real energy, real product in real hands.

Worked with the client to develop the theme and narrative, scouted locations, created shot lists, and managed sets and camera work throughout the shoot. Came out with a series of 15, 30, and 60-second cuts used in their digital lookbook, social media platforms, and YouTube pre-rolls.