Jace Brown
Creative Director
Introduction
I’ve spent over 20 years helping brands figure out who they are and what they stand for. For the ones that already know, I dig into their audience to surface tendencies — where their attention lives and what actually moves them — then use that insight to shape how the brand shows up and who needs to be in place to bring it to life. That instinct came from years of paying attention to people and culture, learning what connects, what falls flat, and why. I’ve been playing records and baseball longer than I’ve been designing, and all three have always been about reading the situation and responding accordingly. Whether it’s on the diamond, the stage, or in the boardroom — the approach is the same. Identify the objective, apply the knowledge, and make it happen.
Experience
Creative Director — Electronic Arts (EA Play / EA Sports)
- Directed a brand refresh for EA Play, producing a comprehensive brand guidelines system
- Led experiential and environmental design for EA Sports Madden Bowl 2026 at Chase Center in San Francisco, including interactive installations, event spaces, and stage design
- Delivered full arena branding with custom animations running on every screen throughout Chase Center
- Managed designers and guided creative execution across all workstreams
Creative Director — The Fullstack Agency
- Led rebrands and brand strategy for clients in retail, health & wellness, and finance
- Conducted brand audits, archetype development, and established brand foundations: purpose, values, vision, voice & tone, and identity systems
- Strategized and produced client podcasts and promotional campaigns
Creative Director — Fort West
- Led a comprehensive rebrand of Providence Health, including a broadcast video library spanning Oregon and Washington markets
- Created an interactive, experiential product launch for Leupold & Stevens that transformed a standard launch into a nationwide scavenger hunt
- Strategized and led client pitches on- and off-site
Creative Director — DreamHost
- Built the company’s first in-house creative team from the ground up and led a full company rebrand
- Unified voice, visual identity, and brand platform across all customer touchpoints
- Introduced a design system that streamlined operations across product and marketing
- Launched the Remixer website builder, overseeing all creative from UX to campaign
- Won a Telly Award for the Remixer commercial ad campaign
- Directed creative for major product launches, trade shows, and brand initiatives
Associate Creative Director — MOB Media, Inc.
- Created SOWs and project scopes that set clear expectations and timelines
- Partnered with the Creative Director to develop brand strategies and evaluate new business opportunities
- Designed product logos and packaging systems for sports and fitness clients
- Led discovery sessions that uncovered unique brand opportunities
- Directed photoshoots and managed production for packaging and marketing materials
- Established project processes that improved team efficiency and creative output
Associate Creative Director — Dynamic Concepts
- Led a team of eight designers and web developers
- Managed design and development resource allocation across accounts
- Created capability decks and led new business pitches in the web technology space
Brand Designer & Producer — Product Partners
- Assisted in the rebrand of P90X and Insanity; established art direction and designed packaging
- Managed product photoshoots and created motion graphics for infomercials and digital campaigns
- Designed guides and handbooks supporting product education and sales
Web & Motion Designer — Play N Trade
- Designed microsites, promo emails, and direct mail for franchise locations nationwide
- Created animated digital ads for game releases in partnership with Nintendo, Sega, Activision, and Disney
Jr. Graphic & UI Designer — Draft FCB
- Designed user interfaces for Kaiser Permanente’s patient portal
- Created a branded icon library for JetBlue’s in-flight entertainment system
- Designed Virgin America’s passenger portal interface
Notable Freelance Work
Official League (2022) — Limited edition uniform and apparel designs for Portland Trail Blazers, Calgary Flames, Edmonton Oilers, Minneapolis City SC, and more.
Portland Pickles (2022) — Redesigned home, away, and alternate uniforms; designed fan merch including caps, shirts, jackets, and limited edition posters.
GiftNow / Loop Commerce / Synchrony (2019) — Redesigned logo and brand identity; created app animations; led configuration guide development with Target, Nordstrom, and Neiman Marcus.
Flycon Music Conference / Eventbrite (2019) — Conceptualized event brand identity; created the event marketing guide, collateral, branded merch, posters, and loyalty program.
Viewpoint / Trimble (2018) — Redesigned customer web portal; introduced a design system for the portal and company website; presented concepts to stakeholders.
Timbuk2 (2017) — Directed and produced a video series for a new bag line; managed location shoots and edited for digital lookbooks and awareness campaigns.
Education
USC – Marshall School of Business
Team Leadership Development Program — Two-year executive program in human behavioral science focused on building collaborative team environments in-house and remotely.
Academy of Art University – San Francisco, CA
BFA, Branding & New Media
American Management Association – Nashville, TN
Project Management Certification
Skills & Tools
Design & Production: Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Sketch
Presentation: Keynote, PowerPoint, Google Slides
AI Tools: Midjourney, Claude, ChatGPT, Gemini
Core Competencies: Brand Strategy, Creative Direction, Team Leadership, Experiential Design, UX/UI Design, Art Direction, Copywriting, Motion Graphics, Video Production, Design Systems
Notable Brands
Electronic Arts · Leupold & Stevens · Timbuk2 · Providence Health · DreamHost · P90X · Target · Portland Pickles · NBA · NHL · Eventbrite · Kaiser Permanente · JetBlue · Virgin America